Description Summary

We are looking for a National Sales Manager to take the helm of our U.S. retail and distribution sales strategy. This role offers the opportunity to lead and inspire a talented team of broker partners, build and deepen relationships with major retailers and distributors, and shape the direction of our national sales strategy across the natural channel.

This leader will collaborate cross-functionally, drive measurable growth, and ensure Nutrex Hawaii’s values are reflected in every customer interaction. If you’re ready to move past “how it’s always been done” and lead with insight and decisiveness, this may be your moment.

This is a full-time, exempt position.

Supervisory Responsibilities

No supervisory responsibilities initially

Essential Job Responsibilities

• Develop and execute annual sales plans with clear tactics to deliver on net sales, profit, and distribution goals, working closely with Head of Sales and Finance.
• Provide accurate and timely sales forecasts, reporting, and performance analyses to Head of Retail Sales and leadership as requested.
• Build and maintain meaningful reporting systems using distributor velocity data and direct sales metrics to support decision-making and transparency.
• Identify and implement opportunities for margin improvement, velocity increases, and sustainable, long-term growth.
• Lead and inspire Nutrex Hawaii’s broker team – including regular interaction with 10–15 team members – fostering collaboration, accountability, and consistent execution against sales goals. Key distributor and retail accounts managed through our brokers include:  KeHE, UNFI, Threshold, Palko, Sprouts, Fresh Thyme, and others.
• Evaluate and optimize broker coverage plans, ensuring strong field presence and effective training execution at key retail accounts.
• Build and maintain strong relationships with key direct house accounts such as iHerb, Vitamin Shoppe, Vitacost, Natural Grocers, and Thrive Market, ensuring mutual long-term value.
• Work cross-functionally with Marketing to launch scalable training initiatives—both “in-aisle” and on-demand—that enhance product knowledge across broker teams and retail locations.
• Negotiate contracts, pricing, and terms with key customers to secure favorable outcomes for Nutrex Hawaii.
• Partner with Supply Chain on production planning to maintain optimal inventory levels in support of sales goals.
• Collaborate with Finance to ensure customer allowances & fees are processed accurately and on time.
• Work cross-functionally with Customer Support & Logistics to resolve orders, credits, and inventory dispositions in a timely and accurate manner.
• Identify and capitalize on new sales opportunities to expand Nutrex Hawaii’s U.S. market presence.
• Collaborate closely with Marketing, Finance, Planning, and Supply Chain to align sales strategies with company objectives and ensure consistent brand execution.
• Represent Nutrex Hawaii at trade shows, conferences, and industry events as needed to promote the brand and build strategic relationships.
• Monitor market trends, competitive activity, and consumer insights to inform strategy and support innovation.
• Be a calm, decisive force in a dynamic environment—taking thoughtful risks while honoring the heritage and vision of the Nutrex Hawaii brand.

Other Duties

• Perform internal audits of quality system as needed.
• Function in full compliance with GMP and any other pertinent regulatory requirements
• Performs other duties that may be assigned.

Physical Demands

May be required to sit for extended periods of time at a computer or talking on the phone. May need to lift up to 30lbs on occasion.

Will be required to travel as needed and must have use of a vehicle as needed.

May be required to work weekends and evenings.

Working Conditions

Work is performed primarily in a remote office environment. Travel to meetings, events, and shows will be required.

Qualifications

• Bachelor’s Degree, preferably in Business Management or Accounting or comparable experience providing the knowledge to successfully perform the responsibilities and duties of this position.
• Minimum of seven (7) years’ experience as a Sales Leader in CPG, ideally in the natural supplement or wellness space.
• Proven success managing key retail and distributor accounts in the natural channel, with a focus on profitability and sustainable growth.
• Proven skills working with broker networks, including setting expectations, providing training, and driving accountability.
• Ability to navigate both strategy and execution—you know when to dive deep and when to zoom out.
• Proven success as a data-informed decision maker, with the ability to translate numbers into actionable insights.
• Ability to be a change-ready leader who’s energized by improving systems and questioning the status quo.
• Strong communicator and collaborator who can lead with empathy while holding the bar high.
• Able to bring a robust natural channel network-existing relationships with retailers and sales professionals that support fast traction.
• Experience using sales forecasting software.
• Excellent analytical skills and attention to detail.
• Proficiency in math and PC-based computer applications including Microsoft Word, Excel, and Outlook.
• Excellent verbal, written and telephone communication skills.
• Excellent organizational and administrative skills, including time management, multi-tasking, and project management.
• Proven Customer Management Relationship skills.
• Ability to work independently as well as part of a team.
• High level of self motivation and ability to perform in a telecommuting situation with minimal direction.
• Able to perform the essential job responsibilities with or without reasonable accommodation.

Management reserves the right to change this job with or without notice.