Nutrex Hawaii® Earns the USP Dietary Supplement Verification for BioAstin® Hawaiian Astaxanthin® Microalgae Supplements

KAILUA-KONA, HAWAII (July 30, 2018) — Nutrex Hawaii®, Inc., a market leader in microalgae supplements, is proud to announce that its BioAstin® Hawaiian Astaxanthin® has received the highly prestigious United States Pharmacopeia (USP®) Verified Mark.

BioAstin is the first dietary supplement brand of astaxanthin to receive USP verification. BioAstin Hawaiian Astaxanthin is a powerful antioxidant supplement derived from natural microalgae grown using open pond technology on the Kona Coast of the Big Island of Hawaii.  Nutrex Hawaii is the only producer of naturally grown Hawaiian Astaxanthin and one of only a few producers worldwide who have mastered astaxanthin production in open ponds.

“We are pleased to participate in the USP verification program as it provides assurance that we are producing superior quality supplements which is our top commitment to our consumers,” said Mawae Morton, CEO, Nutrex Hawaii, Inc. “The USP Verified Mark is an important verification to many of our consumers and shows that our products and manufacturing processes continue to meet high quality standards.”

The USP Dietary Supplements Verification Program is a voluntary program in which USP conducts a rigorous audit of manufacturing facilities, checks procedures and record-keeping to make sure that the facility as well as the products meets applicable USP standards. The USP Verified Mark indicates that the product contains the ingredients listed on the label, in the declared potency and amount, and that no harmful levels of specified contaminants are present.  The mark also indicates that the product is produced using safe, sanitary and well-controlled manufacturing practices according to the FDA and USP guidelines.

“Quality matters when it comes to choosing a supplement as not all supplements are created equal. With many different brands on the market, we believe it’s important for consumers to choose a brand that has been verified by third-party organizations like USP. This verification provides assurance to our consumers of our commitment to quality and safety. Our consumers know that when they take BioAstin, they are getting one of the highest quality astaxanthin supplements available on the market, now verified by USP,” added Morton.

BioAstin Hawaiian Astaxanthin continues to be the number one brand of astaxanthin in the US.† BioAstin helps support recovery from intense exercise as well as support joint, skin, and eye health naturally.* BioAstin is also certified by IGEN™ to be free of GMO’s, gluten-free by the Gluten Intolerance Group (GIG), and verified as natural astaxanthin by the Natural Algae Astaxanthin Association (NAXA).

About Nutrex Hawaii – Nutrex Hawaii was founded in Kailua-Kona, Hawaii in 1990. Our founder, Dr. Gerald Cysewski, chose the pristine Kona Coast of Hawaii due to the pure, unpolluted, clean growing location and access to deep ocean water from a depth of 2000 feet. Our 90acre facility is located in a BioSecure zone, free of all pesticides and herbicides. Direct from the manufacturer, our Hawaiian Spirulina® and BioAstin® Hawaiian Astaxanthin® are guaranteed to be grown and harvested in Hawaii. Learn more at and please follow us on Facebook (, Twitter (@supernutrient) and Instagram (@ITakeBioAstin).

Media Contact: Tanya Khani, Dunn Pellier Media, 310-362-6131, [email protected]

†Per SPINS data in the natural channel

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.