NatuRose® Is a Unique Source of Astaxanthin

NatuRose Natural Astaxanthin is a natural algae meal and a unique source of astaxanthin. So, who cares?  The answer is:  Consumers care.  This product provides you with a unique pigment source that allows you to differentiate your product to a specific group of consumers that pay more for natural products.
 
If you are producing a species that is considered a commodity and you are not a large producer, the ability to differentiate your products can be vital to your company’s success.  How can you differentiate your product?  By using unique ingredients such as NatuRose in your production and then marketing your “difference.”

Is NatuRose really that unique?  Absolutely. The fact is that only microalgae-derived astaxanthin is approved for direct human consumption with no restrictions.  This is not true of synthetic astaxanthin or astaxanthin produced by phaffia yeast. Synthetic astaxanthin is not approved for direct human consumption while astaxanthin from phaffia is allowed subject to age restrictions and is not recommended for long term use. Microalgae-derived astaxanthin is acknowledged by the US FDA as being quite unique and completely safe among astaxanthin sources. All sources of astaxanthin are approved for use in animal feeds, but many consumers would not want to eat astaxanthin sources that are not approved for direct consumption if given that choice. These consumers are looking for natural alternatives to synthetically produced products or products that are genetically manipulated. You can provide consumers with a natural choice by using NatuRose and marketing your product appropriately.  There are price premiums paid in market niches worldwide for top quality products and NatuRose can put your product into a premium price category.  Take advantage of this unique opportunity to increase your product’s value by adding NatuRose into your feeds.

For extensive information on NatuRose® Natural Astaxanthin, please call 808.326.1353 or e-mail us at bcapelli@cyanotech.com

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