Natural Astaxanthin’s Superiority
Mentioned in Best-Selling Book!

November 2005

Natural Astaxanthin is getting a tremendous amount of PR for its benefits in human nutrition. The potential to use NatuRose Natural Astaxanthin® as a natural pigment and as a functional food is already being exploited in layers in one country. The eggs from these layers are being marketed as being superior to regular eggs because they contain Astaxanthin, and they command a 10%–20% price premium while at the same time successfully differentiating themselves from their competitors!

A famous New York Times best-selling author, Dr. Nicholas Perricone, MD, has published his second book in which he extols the many benefits of Natural Astaxanthin in human nutrition. He has also appeared on the “Oprah Winfrey Show” twice over the last year, both times mentioning Natural Astaxanthin as being an outstanding nutrient. In his new book, “The Perricone Weight-Loss Diet”, Dr. Perricone lists over 10 different benefits of consuming Natural Astaxanthin, ranging from its antioxidant and anti-inflammatory benefits to its ability to help the eyes, the skin and physical endurance. (Please note that all of these benefits are documented by medical research.) Dr. Perricone clearly states on page 45 that “Only wild salmon is rich in Natural Astaxanthin, a uniquely potent antioxidant, anti-inflammatory nutrient. (Most farmed salmon is fed synthetic Astaxanthin, which is biologically inferior to the natural form.)”

We encourage feed manufacturers to switch to NatuRose® Natural Astaxanthin as a pigment source for a multitude of reasons, and we encourage aquaculture and poultry product marketers to use NatuRose® for its functional food potential. Join the rising tide of PR and “go natural” with NatuRose®, “Nature’s Brilliant Solution for Vibrant Coloration™.”

For extensive information on NatuRose® Natural Astaxanthin please call 808.326.1353 or e-mail us at bcapelli@cyanotech.com

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